John Cale
Fear Is A Man's Best Friend - John Cale

Promoting John Cale

Poster: Cale and the Soldier String Quartet

Selling the impossible

Promoters used to have a hard time to sell John Cale. Rocker? Nah. Avant-garde? Hm. Freak? On a bad day, or a good one for that matter.

Making great music without the public knowing of its existence is bad businness. There has been a steady flow of press releases, record companies have released special promo versions and live performances are announced with posters and handbills.

© 1999- Hans Werksman