Promoting John Cale
Selling the impossible
Promoters used to have a hard time to sell John Cale. Rocker? Nah. Avant-garde? Hm. Freak? On a bad day, or a good one for that matter.
Making great music without the public knowing of its existence is bad businness. There has been a steady flow of press releases, record companies have released special promo versions and live performances are announced with posters and handbills.
- Publicity photos
Smile! - Posters
Up against the wall to lure the punters - Press releases
Company content posing as objective information - Promos and freebies
The wonderful world of advance copies, rare samplers etc. - Odds & Ends
Pins, T-shirts, magnets - Video clips
Visual promos for the masses