Fashion designer Betsey Johnson hired Warhol to stage a party at Paraphernelia in New York, the flagship store of Pilgrim Clothes who had hired Johnson to design the clothes. The Velvet Underground performed at the party. Soon afterward Cale and Johnson become an item. Photographer Nat Finkelstein:
"We staged a party in a fishbowl, a store window on Madison Avenue. Crowds gathered... the idea was that everybody who saw the party would buy clothes there. The girls showed the new fashion while they were dancing to the Velvet's music."